![]() ![]() ![]() Look at different or unusual ways to tell a story. There are many ways to think about a story and how it can be covered in a newspaper or on a radio or television program. Think of different ways to access a media outlet. Even if the reporter isn't writing up a story you suggested, you never know when you might fit in as a resource for another story.īe Creative. Once you have established yourself as a person reporters can call for information, be sure to be accessible to reporters and return their calls promptly. When you do call, it's always a good idea to ask, "Is this a good time for you to talk?" She or he will appreciate the consideration and thoughtfulness. Find out when the best time to phone the reporter again is and when her or his deadlines are. Once you have phoned a reporter, pitched a story, and positioned yourself as a resource, learn when and how to follow up. Or wait a few months and then try again.įollow Up. Consider offering the idea to another reporter or outlet. You don't know other stories or assignments that may be on her or his plate. Even if you think it's the best idea for a story, accept the reporter's answer. If a reporter says "no" to a pitch, don't take it personally. Don't hesitate to contact ASHA or go to ASHA's website to learn national statistics. Is your practice or area of treatment part of a larger trend? Is your approach novel? Reporters often like to show how the local community fits into a national perspective. At the same time, think of "big picture" stories as a way of fitting yourself in. Look at different ways to approach the same story so that reporters can get a different spin.ĭon't Be Bashful. Many single elements of a story often have the potential of becoming a story in and of themselves. Tailor your story to specific reporters and media outlets. This information also will help you plan when to make your pitches. Call and find out what their deadlines and lead times are. Make sure your story isn't something that was just written about a month or two ago. Find out what they have covered in the past and who their audience is. ![]() Become familiar with the media outlets and reporters you want to target. Focus on the elements of your story that would be of interest to consumers, and let that guide the development of your story.ĭo Your Homework. Imagine you know nothing about audiology or speech- language pathology. Is there a good human-interest story there just waiting to be told? Put yourself in the role of a reporter, and ask yourself if one or more of those stories would be of interest to the readers of your local newspaper, viewers of your TV station, or listeners of your radio program. Think about your practice and your clients/patients. Here are 10 tips that will help you tell your story to the media. Doing a little homework can make your efforts more effective. Relax, it's not as difficult or as demanding as you may think. So, you've been thinking about telling some of your success stories to the media, but you're not sure where to begin or how to get organized? ![]()
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